Let Me Take a Look At It!

It's a new year and a chance for a fresh start...
do you need help with your store or booth floor plan and displays?

I offer a 'virtual review' service that evaluates the visual impact of your space
(store, show booth, mall booth, etc.) helping you to see how it can be improved. 

This service is offered virtually via photos, video, and a floor plan sketch,
so I can help you wherever you are and whatever you sell!

Click through to my visual design services menu for details, and get started today!

image credit: screen capture from 'Les Parapluies de Cherbourg' 

retail design philosophy, by dwk:

"The thing is, retail design is driven by psychology.

It is by manipulating space, visuals, lighting, sound, smell, and mood 
that we influence customers to enter, stay, browse, buy, and return.

It is an endless exercise in change, endurance, growth, education, and imagination
that enables retailers to stay on top of their game and at the forefront of their customer's minds.

Yes, what you sell IS important -
but even the very best merchandise won't sell 
at full price if it's presented
in torn boxes on dirty shelves in a store that is too crowded to turn around in.

Visual impact is a huge part of business, 
and utilizing the principles that have been proven to work can help you build a better business." 

~ debi ward kennedy

artful makeover published!

a while back, I worked with professional artist Sharyn Sowell
to redesign and restyle her studio... an Artful Makeover.
we spent a week up in Washington state plotting, planning, 
dreaming, sketching, shopping, painting, arranging, and laughing...
and the result was a studio space that not only had more storage and more working space, 
but worked more efficiently for her 
AND was the inspiring nest she had always hoped for.

you can read all about our process and see photos in this Artful Makeover post.

Sharyn's studio and her art are featured in the new Winter issue of Where Women Create Magazine
and there's a nice little blurb in there about yours truly, too!

it's always fun to help another creative person create the space they dream of....

if your creativity is being overwhelmed by your workspace, 

Vintage Vendor Space Makeover


Let's talk about vendor booths in stores. 
Vintage, antique, handmade - doesn't matter what they sell,
they have to deal with limitations of space and lighting in every situation.

I recently had the opportunity to make over a vendor booth, 
so I thought I'd share the process...
The photo above shows you an 8' X 10' room inside a multi-vendor store.
That vendor moved to a larger room, and a new vendor took over the space...
(I'm showing you this shot so you can see the huge difference as the space progresses)

Once Vendor 1 moved out, the room looked like the top row of images in the photo below: 
empty. and filled with blue light, most of it from the overhead florescent fixture. 

The challenges here: 
counteract the blue light. warm it up.
make the space seem larger. infuse some personality into the room to help tell a story. 

oh - and it all has to be removable, non-permanent, and CHEAP. 

sure, I can do that ;) 
 In the center of that photo, you'll see the 'DURING' segment.
In this phase, I brought in wall and window treatments that accomplished the main goals:
Warm up the space - the aged, yellow-gold tones of the vintage book pages & sheet music
help to counteract the blue-white walls and blue light present in the room.
To overcome that florescent fixture, I covered it with yellowed piano player music rolls.
The light is now MUCH warmer, without making a change to the bulbs.

Below, you can see details of the wall treatments that I created...

On the left below, which is actually the wall on the right as you enter the room,
I created panels of pages by gluing them onto simple posterboard sheets.
This made installation quick, easy, and possible for one person to handle alone (that would be ME)
and it also makes this effect easy to remove when the time comes.
I was able to create the panels in my studio beforehand, saving me time and money
over having to apply pages and pages directly to the wall.

On the right below, which is the wall on the left as you enter the room!, 
is a collage 'art piece' made up of a few more posterboard panels, an old projection screen,
player piano music rolls, and miscellaneous items like boxes, hooks, and books.

 The photo above shows a larger view of the left wall 'art collage',
which was created to utilize vertical wall space for the display of jewelry and wall art.
The hooks, boxes, and even folded pages of books will hold merchandise
well within reach of customers. Plus it's really unique and eye-catching!

The window, shown in the photo below, was partially covered with a 'valance' 
made out of piano player music rolls hung from a simple curtain rod.
The panels help to diffuse the blue light coming in (and keep you from seeing the metal security bars outside).

You can also see that I treated the funky shutters on the wall as a 'window',
adding a canvas' awning' above it from two curtain rods and a set of brackets.
(Eventually, when we find a mirror that fits the hole in the wall behind those shutters,
we'll install it and open up the shutters to enhance the 'window' effect - 
and the mirror will bounce more light around the room.)
Once the 'backdrop' was in place, I brought in some basic table fixtures to hold merchandise - 
a long, narrow table on the longest wall and a round tall table to the left inside the door.
The rocking chair, wood ladder holding the sign, and mannequin (under the coat) are funky props
that add interest and will hold a plethora of products.
This approach utilized the narrow space efficiently, and make it seem larger.

Then the merchandise was loaded in,
filling the tables, art collage wall, mannequin, window, and rocking chair with treasures
both vintage and handmade. That brings us to the 'AFTER' part of the photo.
(NOTE: this is not the same vendor that occupied this room in the top 'before' photo)

Now I'd like you to scroll back up to the first photo I shared.... it's ok, I'll wait!
Look at that room, and then scroll back down here and look at THIS room.
Both photos of the room were taken from exactly the same vantage point.
They don't even look like the same room, do they? 

The lower one seems to be wider, not quite so tall and skinny, and clearly warmer.
You can't see everything offered in one glance... things are hidden.
The room welcomes you in. It invites you to browse and discover what's offered,
 and take a bit of this mood home with you.

THAT, my friends, is why visual details count
It's all an illusion. And it can work in your favor.

Need help with YOUR space? Shoot me an email!